Indigo Clarke is a New York based hybrid Creative Director with over 15 years experience at leading advertising agencies and global brands.
Specializing in concept-led campaigns and cross-platform content and marketing, Indigo bridges original ideas, art direction and strategy. With a strong storytelling and pop culture background, Indigo has become an expert in repositioning and defining brand voice and vision.
Currently Global Head of Brand Messaging at MAC Cosmetics, Indigo is responsible for crafting the concepts and strategy behind global campaigns, new products and collections, and multi-platform content and experiences - as well as the new brand voice implemented in 2018.
Indigo’s agency experience includes Creative Director at Vice, Creative Director at Chandelier Creative, Consulting Creative Director for Moving Image and Content and Associate Creative Director at Co:Collective. On the brand side Indigo was US Editorial and Creative Content Director ASOS, and Editorial Director at Nasty Gal.
As an editor, Indigo has contributed to Harper's Bazaar UK, British Vogue, AnOther Magazine, Dazed & Confused, Lula Magazine, W Magazine, Elle Magazine US and Australia, Oyster Magazine, Russh Magazine and SHOWstudio.
Originally from Sydney, Indigo lived in London from 2005 - 2010, and New York since 2010.