ASOS – US Editor
2011 – 2013
• Launch editor of biggest online retailer in the world, ASOS.com, large-scale US site.
• Creating the US editorial style guide for womenswear, menswear and social media.
• Monthly editorial campaign strategy and execution, translating campaign messaging and competitions across site, email and all social media platforms.
• Launching multiple social media platforms in the US, overseeing and commissioning all editorial content.
• Concepting and art directing shoots and videos - highlights including the successful '4th July Edit with Cory Kennedy' (generating over $1 Million in revenue in one day), 'More Looks Less Luggage', 'Halloween Party Monsters' and 'Valentine's Day, Pair Up & Share The Love' campaigns. All campaigns included social engagement including competitions, live google-hangouts and live twitter chats with key influencers.