A strategic, purpose-led Brand and Creative leader, I have 18 years experience building the vision and consumer experience for globally-renowned fashion, beauty and lifestyle brands, as well as award-winning agencies.

A persuasive storyteller specializing in fully-integrated multi-media campaigns and immersive experiences, I have successfully leveraged brand marketing as a strategic commercial engine: Building elevated brand worlds through a data-driven, consumer-first philosophy that authentically builds community to sustainably drive growth, engagement and conversion.

Most recently Global Brand Director responsible for successful repositioning and premiumization of UK retailer Cult Beauty, I previously held Global Leadership roles in New York at brands including ASOS, Nasty Gal and MAC Cosmetics, and was Creative Director at luxury agency Chandelier Creative and Vice Media Worldwide.

Originally from Sydney, Australia, I have lived and worked in New York and London since 2005.